Get ready, marketers! The Spring ’25 Marketing Cloud Engagement release is here, bringing a wave of exciting new features designed to enhance efficiency, improve insights, and create richer customer experiences. With updates rolling out between February 21 and March 14, 2025, let’s dive into the highlights and see how you can make the most of these enhancements.
Spring ’25 Marketing Cloud Engagement
Boost Your Efficiency with Smarter Features
- Easier Package Deployment: Now, when you deploy a package using Package Manager, you can quickly access key details like Object ID and Customer Key. Plus, you can download deployment summaries in CSV or XLSX formats for easy sharing.
- Improved Folder Navigation: Finding the right assets for your package just got simpler! Navigate through folders in Automation Studio, Content Builder, CloudPages, Data Extensions, and Journey Builder to locate items faster.
- No More Support Tickets for Report Updates: Reprocess your Marketing Cloud Engagement report data within a seven-day window without needing to log a support ticket.
- Analyze Data Storage Usage: Keep track of your data storage visually with the new Data Extension Storage Dashboard.
Stronger Customer Engagement with AI and Automation
- Enhanced Einstein Copy Insights: Conduct thorough audits of AI-generated content with improved export files, helping you refine your brand’s identity.
- Interactive WhatsApp Messaging: Add reply buttons and lists to WhatsApp messages, making customer interactions smoother and more engaging.
- More Engaging Push Notifications: Upgrade to MobilePush SDK 9.0 for Android and iOS to use interactive carousels, custom sounds, dynamic buttons, and personalized content.
- Inbox 2.0 for Better Message Delivery: Now, push messages won’t get lost! If a push notification is missed, it remains accessible in the user’s mobile inbox.
- Test Before Sending: Validate push messages and in-app notifications directly on your device before going live.
Enhanced Data Security and Performance
- Better Data Import Options: Import large datasets more efficiently using the Bulk Data Import API, supporting asynchronous processing.
- Secure Custom Domains for SMS Links: Build stronger brand recognition by using your custom domain for shortened SMS links in MobileConnect.
- New Data Retention Policy: From May 15, 2025, send and engagement data will be retained for 180 days.
- Data Extract Activity Queue Limits: Starting February 10, 2025, accounts can have up to 250 queued data extract activities to maintain system performance.
Stay Ahead with Hyperforce and Data Cloud
- Changes to Intelligence Reports: Hyperforce instances will no longer support Intelligence Reports. Instead, users can generate reports directly in Data Cloud.
- Expanded AWS S3 File Transfer Locations: More geographic location options are available for better data management.
- Import Encrypted Data Seamlessly: Now, you can import encrypted data files directly using the /data/v1/async/import REST endpoint without manual decryption.
Final Thoughts
With these exciting Spring ’25 Marketing Cloud Engagement updates, Salesforce Marketing Cloud Engagement continues to empower businesses with smarter automation, deeper customer insights, and stronger security. At Trailblazex, we help businesses maximize their Salesforce investment by implementing these cutting-edge features to enhance customer experiences.
Need help leveraging these new updates for your business? Contact Trailblazex today and let’s innovate, engage, and grow your brand like never before..
