Salesforce has taken a monumental leap forward with the launch of Salesforce Einstein 1 Studio, a groundbreaking suite of low-code tools designed to empower Salesforce admins and developers to integrate AI across every Salesforce app and workflow seamlessly. This monumental announcement was made on March 6, 2024, at TrailblazerDX, Salesforce’s premier developer conference.
Salesforce Einstein 1 Studio
AI Customization
Einstein 1 Studio represents a paradigm shift in AI customization, allowing businesses to tailor AI experiences to their unique needs like never before. At the heart of this innovation lies Copilot Builder, a cutting-edge tool that enables the creation of custom AI actions to execute specific business tasks. Whether it’s leveraging Apex, Flow, or MuleSoft APIs, or harnessing new generative AI components, Copilot Builder empowers users to configure and customize Einstein Copilot to seamlessly integrate into the flow of work across various Salesforce applications and external systems.
Empowering with Prompt Builder
The introduction of Prompt Builder heralds a new era of AI innovation by enabling the creation of custom and trusted AI prompts without the need for coding. This empowers admins and developers to streamline complex processes, driving business innovation while broadening the scope of generative AI beyond conversational interfaces. With Prompt Builder, businesses can seamlessly embed custom prompts within Salesforce applications, enhancing user experiences and facilitating informed decision-making.
Flexibility and Versatility with Model Builder
Einstein 1 Studio’s Model Builder offers unparalleled flexibility and versatility by providing users with the ability to choose from a variety of AI models or build their own predictive models. Unlike conventional solutions that limit businesses to a single Large Language Model (LLM), Model Builder empowers organizations to connect with a diverse range of AI models, including those from leading providers like Amazon Web Services, Google Cloud, and OpenAI. This ensures that businesses can select the most suitable AI models for their specific use cases, driving enhanced efficiency and productivity.
Ensuring Trust and Security
In an era where data privacy and security are paramount, Salesforce‘s Einstein Trust Layer provides a comprehensive suite of features to deploy AI with confidence. From customer-configured data masking to robust audit trails, the Einstein Trust Layer ensures that businesses can leverage the power of AI without compromising on security or safety standards. This commitment to trust and transparency underpins every aspect of Einstein 1 Studio, empowering businesses to unlock the full potential of AI with peace of mind.
Empowering the Trailblazers of Tomorrow
As businesses embark on their AI journey, empowering the next generation of innovators is essential. With this in mind, Salesforce is launching new Trailhead courses focused on Einstein Copilot and Prompt Builder, offering free access to the skills and knowledge needed to navigate the AI revolution. With over 6 million Trailblazers already benefiting from Trailhead, these new courses are poised to equip aspiring developers with the tools they need to drive innovation and transformation in their organizations.

Customer Success Stories
The impact of Einstein 1 Studio is already being felt by businesses across various industries. Andrew Russo, a Salesforce Architect at BACA Systems, highlights how Prompt Builder has addressed data privacy and security concerns while enabling the creation of generative AI experiences. Meanwhile, Marissa Scalercio, VP of Sales Operations at Carnegie Learning, emphasizes the transformative impact of Prompt Builder on streamlining business processes and enhancing productivity.
Global Availability and Pricing
Prompt Builder and Model Builder are now generally available globally, with Copilot Builder available in beta. Einstein 1 Studio is accessible through Einstein 1 Editions or as an add-on to Enterprise or Unlimited Editions. Detailed pricing information is available on the Salesforce website.
Conclusion
In conclusion, Salesforce Einstein 1 Studio represents a monumental leap forward in AI customization, empowerment, and innovation. By providing businesses with the tools they need to seamlessly integrate AI into every aspect of their operations, Einstein 1 Studio is poised to revolutionize the way we work, collaborate, and engage with customers. With trust, transparency, and empowerment at its core, Einstein 1 Studio is not just a platform for AI customization—it’s a catalyst for transformation and growth in the digital age.
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Image Courtesy: Salesforce