Dreamforce is Salesforce’s biggest event of the year – a three-day celebration of learning, networking, and innovation that brings together the entire Salesforce community. It’s not just a conference; it’s a global gathering of professionals, partners, and Trailblazers from every corner of the world.
Every year, thousands of people travel to San Francisco to attend in person, while many more join online through Salesforce+. Expect inspiring talks, hands-on workshops, exciting product announcements, and a big-name musical performance at the legendary Dreamfest.
In 2025, Dreamforce will be held from October 14–16 in San Francisco. Whether you’re going in person or tuning in virtually, this guide will give you all the details you need—how to register, where to stay, what to expect, and tips to make the most of your experience.
Table of Contents
- What Is Dreamforce 2025?
- When and Where Is Dreamforce 2025?
- Who Should Attend Dreamforce?
- How Much Are Tickets?
- Highlights From Dreamforce 2024
- What’s on the Agenda for Dreamforce 2025?
- How to Attend If You Can’t Travel
- Where to Stay During Dreamforce
- Dreamforce Parties and Networking
- Tips to Make the Most of Dreamforce
- Why You Should Attend Dreamforce 2025
- Register Now
What Is Dreamforce 2025?
Dreamforce is Salesforce’s annual conference designed to bring the community together to learn, get inspired, give back, and have fun.
Here’s why it’s special:
- Learning – Thousands of sessions on Salesforce products, best practices, and career growth.
- Inspiration – Keynotes from industry leaders, tech innovators, and world-famous speakers.
- Giving Back – Fundraising and volunteer activities that support global causes.
- Fun – Social events, live music, and surprise guest appearances.
With 180,000+ attendees in past years, it’s one of the largest technology events in the world.
When and Where Is Dreamforce 2025?
- Dates: October 14–16, 2025
- Location: San Francisco, California – mainly at the Moscone Center.
Dreamforce has been based in San Francisco since 2003, but it also has a strong virtual presence via Salesforce+, which streams live sessions and offers on-demand content.
Who Should Attend Dreamforce?
Dreamforce is for anyone working with Salesforce—including:
- Admins – Learn automation, user adoption, and org management tips.
- Developers – Discover new APIs, integration methods, and coding tricks.
- Architects – Explore scalable and secure system designs.
- Marketers – Learn about Marketing Cloud, AI tools, and personalization.
- Sales & Service Teams – Improve pipeline management and customer experience.
- Executives & Leaders – Get strategic insights and network with decision-makers.
Whether you’re a beginner or an expert, you’ll find something valuable.
How Much Are Tickets?
- Early Bird Price: $1,899 (save $400 if you register early)
- Standard Price: $2,299 after the early bird period.
Highlights From Dreamforce 2024
- 45,000 people attended in person, and 200,000+ joined online.
- 1,000+ sessions covering every Salesforce product and topic.
- 25,000 sq ft dedicated to partner booths.
- High-energy performances from Pink and Imagine Dragons at Dreamfest.
What’s on the Agenda for Dreamforce 2025?
While the full schedule will be announced closer to the event, here’s what you can expect:
1. Main Keynote
Big announcements about Salesforce products, AI innovations, and future roadmaps.
2. True to the Core
A live Q&A with Salesforce executives—your chance to ask tough questions directly.
3. High-Profile Speakers
Expect a mix of tech leaders, activists, and celebrities. Last year’s speakers included Kerry Washington, Dev Patel, Dr. Jane Goodall, and Edward Norton.
4. Hands-On Workshops
Get practical training on Flows, automation, AI, and integrations.
5. Dreamfest
A massive concert to celebrate the community. Past headliners have included Red Hot Chili Peppers, Metallica, Foo Fighters, and The Killers.
How to Attend If You Can’t Travel
If you can’t make it to San Francisco, you can still join online via Salesforce+. You’ll get:
- Live streaming of key sessions.
- On-demand replays.
- Exclusive interviews and behind-the-scenes content.
Best part? It’s free to watch online.
Where to Stay During Dreamforce
Accommodation sells out fast, so book early. Here are your options:
- Official Dreamforce Hotels – Offered during registration at special rates.
- Hotel Booking Sites – Booking.com, Hotels.com, Kayak, and Expedia (often pricier than official options).
- Airbnb, Vrbo, FlipKey – Great for groups or longer stays.
- Luxury Hostels – Cheaper, but still comfortable. Example: HI San Francisco is just 5 minutes from Moscone.
- Stay Outside Downtown – Use the BART train to reach Moscone in about 30 minutes for lower costs.
Tip: Choose a place with free cancellation in case plans change.
Dreamforce Parties and Networking
The learning doesn’t stop at 5 PM—Dreamforce is famous for its parties.
Official Events
- Dreamfest – A huge concert night.
- Pop-up Surprise Performances – Past artists have included Flo Rida and Macklemore.
Partner Parties
Salesforce consulting partners and AppExchange partners host invite-only gatherings. They’re perfect for networking in a relaxed setting.
Tips to Make the Most of Dreamforce
- Plan your agenda early – There are 1,000+ sessions, so prioritize.
- Wear comfortable shoes – You’ll walk a lot.
- Bring business cards – Networking is huge here.
- Stay hydrated – It’s easy to forget between sessions.
- Follow Salesforce #DF25 on social media – For live updates and session changes.
Why You Should Attend Dreamforce 2025
Dreamforce is not just about Salesforce—it’s about community, innovation, and inspiration. You’ll leave with:
- New skills and ideas.
- Valuable business connections.
A clear vision for using Salesforce to grow your business or career.
Register Now
Tickets are selling fast. Book your spot for Dreamforce 2025 (October 14–16) and be part of the biggest Salesforce event of the year.
Register here and start planning your trip to San Francisco—or mark your calendar to join on Salesforce+.
